OKR is a management methodology that helps to ensure all the company is focused on the same important objectives.

• Objective: defines WHAT needs to be achieved, the direction to take.
• Key results: define HOW we reach the objective.

When defining objectives, these must:

• Express intention
• Have a clear value
• Be aggressive but realistic

Main objective must be well defined based on data, not choose it based on ideas.

OKR 4 principles

Focus

• They allow to establish a team commitment with objectives and priorities.
• Company must give example of the commitment with objectives.
• It is very important to explain the why of the objective that we want to reach.
• When defining objectives we must have clear they must be focused on solving a problem, not how to do it, this is responsibility of Key Results.